Mục lục:
10-Year Journey of Dat Xanh Mien Trung: A Decade of Colors and Milestones
Over the past decade, Dat Xanh Mien Trung has firmly established itself as one of Vietnam’s leading real estate developers, especially in the Central region. From its modest beginnings with a registered capital of just 1.6 billion VND, the company has embarked on an impressive journey of growth, leaving its mark with a series of high-quality projects and groundbreaking business strategies.
A Decade of Growth: From Startup to Market Leader
Founded in 2011, Dat Xanh Mien Trung initially focused on brokerage services for small-scale projects in Quang Nam. With strategic foresight and sharp business acumen, the company quickly expanded into real estate investment and development. By 2021, Dat Xanh Mien Trung had established 40 projects with over 15,000 diverse products, ranging from residential and commercial properties to hospitality developments across multiple provinces, including Thua Thien Hue, Da Nang, Quang Nam, and Phu Yen.
Pioneering Sustainable Development and Green Technology
Dat Xanh Mien Trung is not only committed to building high-quality real estate projects but also leads in the adoption of green technology and renewable energy. The company has integrated solar panel systems into its developments, aiming for clean energy utilization and minimizing environmental impact. Each home built by Dat Xanh Mien Trung embodies the values of “Timeless Home” (enduring quality), “Art Home” (artistic architecture), and “Future Home” (advanced technology for modern living).
Expansion Strategy and Vision for 2030
Looking ahead, Dat Xanh Mien Trung aims to become a multi-sector economic conglomerate with a registered capital exceeding $1 billion USD and a market capitalization of $3.8 billion USD by 2030. To achieve this, the company plans to expand its land bank to 5,000 hectares across 18 provinces, from Thanh Hoa to Binh Thuan. This strategy includes the development of world-class integrated urban complexes with a comprehensive ecosystem consisting of homes, malls, hotels, offices, and dining services, offering a premium living experience for residents. In Da Nang, under the Regal Group brand, the city is witnessing the rise of Regal Complex Da Nang—an upscale residential development featuring over 5-star standard luxury apartments.
Rebranding as Regal Group: A New Era Begins
After over 12 years of operation and significant growth, Dat Xanh Mien Trung has officially rebranded as Regal Group. This decision marks a crucial turning point, reflecting the company’s ambition to expand internationally and establish a fully integrated real estate ecosystem that meets global standards. Under the new brand name, Regal Group will focus on two core areas: real estate investment and a comprehensive ecosystem featuring sub-brands like Regal Homes, Regal Food, Regal Mall, and Regal Hotels & Resorts. The company’s real estate business operations will continue under the Dat Xanh Mien Trung brand.
The 10-year journey of Dat Xanh Mien Trung is a testament to relentless effort, strategic vision, and adaptability in a dynamic real estate market. With a solid foundation and sustainable growth strategy, Regal Group is set to make an even greater impact in the industry, delivering exceptional value to customers and communities alike.
